Module 3 - Social Networking for Organisations

Organisation Facebook Pages

-Use Pages for organisations, not profiles or groups

-Post logos and general information about your org

-Add other organisations to your Favorite Pages

The Difference between Personal Profiles and Organization Pages:

Personal profiles are  created by an individual to contain content of a personal nature rather than on behalf of an employer or institution. Personal profiles are often used solely for informative or entertainment purposes.

Organizations pages are created for organisations and business and have additional functions that allow organisations to see how members are interacting with the page. A few additional functions are Facebook Insights and discussion boards. 

Relationships on Facebook:

Friend = Personal Profile + Personal Profile 

Like it = Personal Profile + Organisation Page

Favorite Pages = Organisation Page +Organisation Page

Organisation Pages must be linked to one or more personal accounts. It is recommended that you have at least 2 administrators of each page in case one person leaves the organisation or loses their password. Don't worry- your personal profile data are not visible on organisation pages.

Step 1: Create an organisation page

Go to Facebook Pages by clicking on this link: 

http://www.facebook.com/pages/create.php

Step 2: Select category and name

Remember to select NGO, non-profit or organisation because this cannot be changed after this step.

Use the full name of your organisation and acronym so that it can be found easily. 

Example: 'Migrant and Refugee Communities Forum (MRCF)'

Click 'Get started'

Step 3: Add your logo

Click 'Upload an image' and then wait as it uploads. This can be changed by going to your page, mousing over the image and clicking on 'Change Image'

Step 4: Invite friends

Invite all your friends to 'Like' your organisation's new page. Then get all of your employees, friends, and members to do the same. 

Step 5: Add 'Favorite Pages'

Find organisations that you want to be associated with by searching their names in the search bar at the top of the page. Then underneath the logo, click on 'Add to My Page's Favorites'. Now select which page you want to add the organisation to and click 'Save'.

Step 6: Add content

Time to add content that your members will interested-- find links, videos, pictures, events, etc and share with the world!

Additional tips:

• After you have 25 people who like your page, you can get a custom username (click here)
• Install Involver's Twitter app on your Organisation's Facebook Page
• Use Networked Blogs to import your blog's RSS feed onto your Organisation's Facebook Page
• Have members and employees like, comment and post to your organisation page and it will gain more and more support.

Check out a few other resources for ways to make your FB pages more flashy:

• http://www.directcreative.com/blog/facebook-fan-page
• http://www.diosacommunications.com/facebookbestpractices.htm

Facebook Insights

You have created a Facebook Fan Page. Now what? I bet these questions come to mind:

                                        “Is my page a success?”

                                        “Who is engaging with us?” 

                                        “Is our engagement effective?”

                                        “Does our content strategy work?”

The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners …

There are two types of Facebook insights:

• User Insights: Total page Likes, or a number of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption.
• Interactions Insights: Daily story feedback (post Likes, post comments, per post impressions),  daily page activity (mentions, discussions, reviews, wall posts, video posts).

The question then becomes: “What do you want to track and measure?” There is a lot of data offered, but you want to sort through it and identify what information is meaningful and will help you make decisions about your engagement and content strategy. If that data is not readily available, you might want to do some manual calculations to derive the numbers you’re looking for.

Below are the insights we recommend you look at:

• Monthly fan size growth
• Likes or comments
• Demographics
• Page views
• Mentions
• Referrers
• Impressions

Here are a few beginner's guides on how to use FB insights:

• http://tomretterbush.posterous.com/facebook-insights-beginners-guide
• http://mashable.com/2010/09/03/facebook-insights-guide/

Assignment:

1. Create your organisation's facebook page

2. Add MRCF as a 'Favorite Page' to your organisation FB page

2. Copy the link of your organisation's FB page and post it in the comment section below